The Corporate site for Scotland's National Tourism Organisation ...
Welcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive.
About VisitScotland & Our Role in Scottish Tourism
Information about VisitScotland. Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we ...
Scottish Tourism Statistics & Research | VisitScotland.org
This allows Scottish tourism to meet the challenges of today’s marketplace. You can benefit from this research as it informs you of: developing trends in the tourism sector. current industry performance. visitors’ attitudes and experience of Scotland. characteristics of domestic and international visitors. View some of our key research studies.
What We Do - About Us | VisitScotland.org
It covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. Our strategic framework. Find out information on what VisitScotland does, who we work with & how we work together, marketing activities, advice, events, partnership initiatives & more.
Scotland Visitor Survey 2023 summary - News | VisitScotland.org
Throughout the year, we have been publishing in depth analysis from our Scotland Visitor Survey 2023 by topic. This week we've published further information on responsible tourism. This is an extensive piece of research which ran from March – October last year. Over 11,500 face to face interviews were conducted and a further 3,000 online ...
How Visitors Travel To And Around Scotland I VisitScotland.org
Pre-nesters were more likely to travel by public transport driven by environmental concerns, cost, and not having access to a car. In 2023, the majority of visitors who were using a car were using a petrol or diesel vehicle (84%). Although 12% were using hybrid vehicles, only 2% were driving pure electric vehicles for travelling around Scotland.
Culture & Heritage - Tourism Research | VisitScotland.org
It's the founding language of Scotland, associated with a rich heritage of music, folklore and culture. Results from the Scotland Visitor Survey 2023 highlight that: 28% of visitors agreed that "finding out more about Scottish Gaelic language and culture enhanced my visit". This rose to 46% for our long haul visitors.
Scotland's Regions - Tourism Research & Statistics
Our regional team. Find out more about our regional team who work in collaboration with local authorities, destination organisations and other key stakeholders. Discover research and insights on tourism within each of Scotland's regions, including visitor numbers, top types of accommodation and popular things to do.
Highlands - Tourism Statistics & Visitor Numbers - VisitScotland
7.64 million. total nights spent in accommodations by international and domestic visitors in 2023. £762 million. total spend by international and domestic visitors in 2023. £333. average overnight visitor spend in 2023. Figures shown represent tourism performance for the Highlands, 2023. Sources: International Passenger Survey 2023, Great ...
Visitors to Scotland - Interests & Activities | VisitScotland.org
Scotland Visitor Survey 2023. In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. Information on the background, methodology, and key highlights are available on our main visitor survey page. Browse the Scotland Visitor Survey 2023.