Under this association, Efficacy Worldwide aims to take Hero Cycles’s presence and marketing initiatives to new heights with ...

Senator Scott Wiener, the bill's author, criticized the veto, calling it a setback for efforts to regulate large corporations ...

Festive season inspires brands to create standout campaigns, but what truly makes them memorable? Let’s find out as creative minds share lessons from standout campaigns.

As part of the Big Billion Days 2024, Flipkart’s campaign reached out to Gen Z audiences by creating unique experiences that made the campaign feel tailor-made for them.

Godrej Properties' #HomesDelivered campaign partnered with Swiggy Instamart, adding branded 'house keys' to grocery deliveries.

Following the launch of its new brand identity in 2023, this partnership aims to further strengthen the brand's positioning ...

Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

This price increase is driven by OpenAI's need to manage its growing expenses due to employee salaries, office rent & the ...

This week's edition of Social Samosa's AdSpot features campaigns that struck a chord. Let us take a look at them all.

The first panel discussion at Festive Marketing Camp 2024 brought together an elite lineup of top industry leaders for an ...

The report reveals that the majority of users interacting with festive marketing campaigns are millennials, with 77.6% ...

The panellists highlighted how brands are leveraging integrated media strategies, AI, and personalisation to maximise their ...