Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work ...

Learn how AI-powered search impacts B2B marketing, focusing on personalization, voice search, predictive analytics, and ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

NFTs—non-fungible tokens—are unique digital items that are authenticated on the blockchain. The authentication process is the same technology that secures cryptocurrencies, such as Bitcoin, allowing ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana Rebecca ...