Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.

Sysco’s warehouse management system plays a crucial role in optimizing supply chain operations, managing the flow of products, and ensuring efficient inventory management across 110 warehouses.

While retail has changed the way CPGs conduct regular business as marketers, there’s a lack of structure and dedicated expertise, said Rastogi. Siloed functions are impeding progress. These ...

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...

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