Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

Chipotle just released its first quarterly report since CEO Brian Niccol left the company ... also the company's slowest ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

On Wednesday, Starbucks Corp.’s new chief executive, Brian Niccol, laid out a bold turnaround plan for the coffee chain, with ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

If you have three of your friends in a room, chances are they all drink a different type of milk in their coffee. I’m an almond girly, for instance, but my BFF swears by oat milk. That means both of ...

Brian Niccol wants customers to get their orders in four minutes or less as he tries to reinvigorate the company's sagging sales.