"By enhancing the attractiveness of the 'ugly' produce, the outcome is going to be ... but at least part of the problem is ...

Popular "ugly" produce companies—Yoon cited Misfits ... as consumers were already more inclined to buy irregular-looking fruits and vegetables if they knew they came from a small, local operation.

Grist explains why giving irregular-looking fruits and vegetables a personality could make them more appealing to consumers—and curb food waste. Originally published on grist.org, part of the ...

Popular "ugly" produce companies—Yoon cited Misfits Market as ... as consumers were already more inclined to buy irregular-looking fruits and vegetables if they knew they came from a small, local ...

And roughly 40% or so of harvested fruits and vegetables are deemed "imperfect" by wholesalers and retailers, contributing to the mammoth emissions footprint of food loss and waste.

Dubai loves a “concept dining” experience, and restaurants work hard to stand out in a crowded market, often turning to ...

Grist explains why giving irregular-looking fruits and vegetables a personality could make them more appealing to consumers—and curb food waste.