In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models ...

Jaguar is undergoing a transformative shift, with plans to reposition itself as a high-end luxury electric vehicle (EV) brand ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Next is the Artist Mark, which is a monogram consisting of the ‘j’ and ... carry the new lettering and the other with the ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

Along with a new typeface, Jaguar has three new elements that will feature on its products and communication material. Tap ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

Jaguar debuted its new look during a media briefing at its headquarters in Gaydon, England, showing off the new emblems ... logos, a typeface, a color palette, and a graphic code called "strikethrough ...

Other aspects of the transformation extend this theme. A new monogram made of an encircled “J” and “R” looks more like a high ...

In the world of optics, where precision meets functionality, branding plays a pivotal role in defining a company’s identity.

Marking the Dutch team’s 125th anniversary, Ajax confirmed on Sunday that its classic logo would officially replace its ...

Ajax have announced that the club will be bringing back its classic logo at the beginning of the 2025/26 season. It will mark ...