The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.