The role of AI doesn't stop at personalization; it extends into building trust and creating meaningful relationships with ...

Just like in digital transformation, implementing a successful AI adoption strategy requires commitment from the top.

Throughout the COVID-19 pandemic the Digital Transformation team has been tracking digital responses globally to understand how governments, telecoms and the private sector have supported affordable ...

As banks race to adopt cutting-edge digital technologies, many are making a critical mistake: they’re letting technology overshadow their brand. In a world of rapid digital tran ...

The anatomy of branding has scrolled ahead, favourably, through leaps and bounds lately due to digital transformation.