The foundation of any successful lead generation strategy is identifying the right target audience In the B2B space, knowing your ideal customer profile is essential for creating effective marketing ...

One callout this quarter is Google Analytics, whose customers are dissatisfied with ... Our own product-qualified leads at Amplitude convert better than the average, and we're excited to bring that ...

A new API allows advertisers to upload Google Shopping product feeds with 24 daily updates, offering publishers high-quality, ...

So, Google, we have a problem. If your system doesn’t know why data isn’t accurate, how can businesses succeed? Has this big ...

Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to ...

Running a business requires more than just a sharp sense of business acumen. It also involves tapping into the right t ...

Having an optimized website is crucial for providing a great user experience, driving more traffic, and boosting conversions.

Revenue is your main source of cash inflows. The higher your revenue (and the lower your costs) the better your profit ...

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and ...

Understanding website analytics is key to growing any online business. Website analytics tools, like Google Analytics or ...

Google's cloud business grew 35% in the latest quarter, outpacing larger rivals Amazon and Microsoft. Amazon Web Services ...

Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...