Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what ...

In today’s digital world, understanding how your blog is performing is critical to success. Google Analytics is a powerful tool that provides in-depth insights into the behavior of surfers on your ...

In today's fast-paced digital world, e-commerce businesses thrive on data; they know what pushes traffic, what converts ...

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and ...

Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials ...