Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.

Bluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used ...

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

Saks’ cost-cutting move comes even as the retailer released the latest findings from the Saks Luxury Pulse research, with 82% ...

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else ...

The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

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A new chief marketer will preside over the number two soda brand nationally, as well as the rest of Keurig Dr Pepper’s U.S.

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

Brands can and should demand better frequency control from those placing their ads, especially if they hope to offset the growing fatigue surrounding the current landscape.

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...