While retail has changed the way CPGs conduct regular business as marketers, there’s a lack of structure and dedicated expertise, said Rastogi. Siloed functions are impeding progress. These ...

Emily Wahl, VP of IT at ScottsMiracle-Gro, noted in a statement that they expect the solution will deliver a competitive advantage, letting them reinvent brand engagement and product education. Indeed ...

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...

Marketing has been one of the most common applications for generative AI-fueled wins, and Mondelēz leaders have been vocal about their expectations for the technology to accrue value by expediting ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Today's CPGs need an intricate manufacturing tech stack that is easy to use and can keep up with the growing complexities of consumer goods supply chains. In this CGT webinar transcript, Francois ...

Supply chain collaboration has been used so often in the CPG space that it has practically become a buzzword. However, there’s a significant misconception around synchronization. Is there true ...

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