Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data ...
A Nielsen spokesperson told TheWrap at the time that it hoped to reach a new deal and continue to partner with Paramount, and ...
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for ...
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
Unless something fairly major happens in the next few hours, entertainment giant Paramount Global (PARA) will be ditching the ...
Media group Paramount Global has indicated to staff that it may fail to reach a TV ratings agreement with Nielsen, according ...
Nielsen and parts of Paramount have come to loggerheads in the past. In late 2018, CBS dropped Nielsen over a similar dispute tied to pricing. CBS was without Nielsen measures for about 20 days.
Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday.