Jaguar is undergoing a transformative shift, with plans to reposition itself as a high-end luxury electric vehicle (EV) brand ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Next is the Artist Mark, which is a monogram consisting of the ‘j’ and ... carry the new lettering and the other with the ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

Carr: At World Emblem, we are implementing several AI-driven initiatives to greatly enhance the customer experience. We can ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The Strikethrough carrying the leaping cat logo is the Makers Mark, and the leaper appears to be the only ... which carried a ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

Jaguar debuted its new look during a media briefing at its headquarters in Gaydon, England, showing off the new emblems ...