Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Speed of response makes a strong and lasting impression on sales prospects as well as customers. Here's how to treat email ...

When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

Discover a complete guide to CRM analytics, including types, benefits, key metrics, and software features that can help grow ...

Financial metrics can offer Indian SMEs data-driven insights for strategic planning, informed investment decisions and ...

Conversion rate is a powerful yet under-utilized marketing metric. Here are four ways that your marketing team should be ...

You can disable these notifications through your browser settings.

Custom Dashboards: Create tailored views that focus on key performance indicators. Automated Email Campaigns: Design, test, and deploy impactful email marketing strategies effortlessly.

By prioritising key performance indicators (KPIs) like ROAS ... Conclusion: Gamelight at the Forefront of Mobile Marketing Gamelight’s recognition in the AppsFlyer Performance Index as the number one ...

There are several other key performance indicators (KPIs) – such as high sign-up rates ... As we venture further into 2025, ...