When you track the right metrics, you're able to fine-tune your approach, prioritize the right leads and invest in strategies ...

The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. The very concept of KPIs revolves around the conundrum of orienting oneself in a ...

Marketing campaign metrics, often called KPIs (Key Performance Indicators), are essential for tracking and planning marketing efforts and understanding how to improve them for better outcomes.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven ...

Discover how to unlock your organization's potential for growth and innovation by fostering a culture of continuous improvement, leading to increased productivity, employee engagement, and long ...

Every presentation you give them, no matter the status of your key performance indicators (KPIs), holds the potential ... Sales velocity begins with the number and quality of leads that marketing ...

Speed of response makes a strong and lasting impression on sales prospects as well as customers. Here's how to treat email ...

Organisations can combat this uncertainty conducting a periodic and in-depth analysis of critical online marketing metrics. The experts at Infosys BPM explore eight key performance indicators for ...

Conversion rate is a powerful yet under-utilized marketing metric. Here are four ways that your marketing team should be ...

But if you're consistent (and you're utilizing the proper marketing channels for your business), you should see a return over time. 4. Monitor key performance indicators (KPIs). So, how can you ...

finds that thirty-two percent of life science marketing and analytics teams report not knowing about or not using key performance indicators (KPIs) to inform shifts in investment.* According to ...