Four sophomores, Elle Stearns ’27, Kayla Tillman ’27, Adele Auchincloss ’27 and Riley Getchell ’27, dressed up as the iconic ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD ... to premade designs that included a team ...

Shirts and shorts with the school logo are worn under bibbers ... Students’ water bottles on the side of the field during a Gator Marching Band rehearsal on Oct. 1, 2024.

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

LOS ANGELES — Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

In a lawsuit filed Wednesday, the county alleged PepsiCo and Coca-Cola companies have misled the public about the recyclability of their plastic bottles and downplayed the negative environmental ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...