(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Tottenham announced they had “remastered” their brand identity. For anyone left confused by that phrase, don’t worry, you ...

The Duchess of Sussex has now invested in at least three US-based brands after revealing she's aware of the 'global spotlight ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

Jaguar’s transformation starts with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a device ...

That’s exactly where the HMD Skyline lands, as a mid-range device, user-repairable and at a fairly affordable price. What the ...

In the meantime, the brand associated with British royalty is aiming to change ... A new monogram made of an encircled “J” ...

Owlet's eye-catching electric bike is comparable to a small electric moped, with 3000W motor but sized closer to a bicycle.