Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean ...

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

“These four symbols of change are elements that will be universally recognised codes of Jaguar going forward”, said the ...

The new wordmark is a mix of upper- and lower-case letters. Jaguar is in transition. It's winding down production of the ...