The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old luxury ...