We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to Rolls-Royce debuting new identities. And now, Jaguar has presented what might be the boldest reimagining yet, complete with a brand new logo, wordmark and typeface.

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said [PA Media] Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

Luxury automaker Jaguar is undergoing a bit of a transformation. The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the exception of the “G” and the “U.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Jaguar transformation plan starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is just weeks out from the reveal of a concept that will usher a new era for the brand,