Aaron Levine has designed for Abercrombie & Fitch, Club Monaco and Madewell. This week, he’s introducing a brand of his own.
Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less ... of the most recognizable clothing retailers in the ...
Abercrombie & Fitch has spent years trying to scrub the memory of longtime former CEO Mike Jeffries and the associated sexualized marketing campaigns with shirtless male models that he crafted. Since ...
But when Jeffries took the helm in 1992, he began transforming Abercrombie into the premiere teen retailer of the 1990s and early aughts, rebranding it with logo-bedecked clothing and a hyper ...
“My history is in men’s but I oversaw women’s as well at Abercrombie,” he said. “We don’t take anything too literally.” Among ...