Boston Celtics star Jaylen Brown recently announced his latest venture, a new sneaker and apparel company called 741. This coincides with his flagship shoe, the "Rover", which Brown has showcased several times during training camp this week.

Bosto n Celt ics shooting guard and NBA Finals MVP Jaylen Brown has had quite the offseason. From allegedly getting snubbed from Team USA at the Olympics to losing his personal brand ring at the Celtics parade in Boston (and having it returned by two fans ), it's been quite the summer.

While Jaylen Brown launched 741 out of boredom, he's hoping that the brand can cause some change in the basketball sneaker landscape.