On Tuesday, UWA’s IMC program hosted its 10th annual IMC3 competition to highlight those who are passionate about their ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...

This special award category, presented by Brand Communicator, one of the leading media publications in integrated marketing communications, celebrates fast-rising, young, creative, game-changing ...