Popular "ugly" produce companies—Yoon cited Misfits Market as ... as consumers were already more inclined to buy ...

Popular "ugly" produce companies—Yoon cited Misfits ... as consumers were already more inclined to buy irregular-looking fruits and vegetables if they knew they came from a small, local operation.

"By enhancing the attractiveness of the 'ugly' produce ... the problem is that U.S. consumers widely avoid taking home fruits and vegetables that are too small, oddly shaped and discolored ...

Grist explains why giving irregular-looking fruits and vegetables a personality could make them more appealing to consumers—and curb food waste.

Grist explains why giving irregular-looking fruits and vegetables a personality could make them more appealing to consumers—and curb food waste. Originally published on grist.org, part of the ...