The new college basketball season has tipped off, bringing March Madness odds back into focus as Danny Hurley and the UConn Huskies try to become the second school ever to three-peat as champions.

Here is the award-winning case study. In the fiercely competitive advertising space of March Madness, brands typically invest ...

NCAA president Charlie Baker said there's a possibility that March Madness expands from its current format to include 72 or ...

but the coronavirus pandemic will make March Madness a little bit different this year. For starters, all games will be played in Indianapolis and the surrounding area instead of spread across the ...

500 last year, yet the Razorbacks open this season in the AP Top 25. With several new, experienced players on the roster, Xavier has high expectations in its quest to return to March Madness.