Combining behavioural science, gamification, and data and analytics, RAPP tore up the loyalty rulebook to build the KFC Rewards Arcade: an epic immersive in-app experience that gives every customer ...

Fast food chain KFC is launching a gaming console that warms up chicken. "The chicken chamber will keep its contents hot, ready for consumption during intense gaming sessions," KFC said.

"Expect to see drumsticks in the detail, from bedding to wallpaper to an Arcade Machine and towel - fried chicken will never be far from your thoughts," KFC said in the release.

Brand: KFC Brand owner: Yum! Brands Entrant company: RAPPIdea creation: RAPP London Market: United Kingdom Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Point-of-purchase, ...