Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Four sophomores, Elle Stearns ’27, Kayla Tillman ’27, Adele Auchincloss ’27 and Riley Getchell ’27, dressed up as the iconic ...

LOS ANGELES — Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed ...

Filled with the refreshing Glacier Cherry flavor that Gatorade fans know and love, fans can enter the sweepstakes for a chance to win one of the coveted bottles to celebrate the annual Penn State ...

The camera then panned to reveal the “My Heart Will Go On” singer wearing a sweatshirt from Super Bowl XXX in 1996, featuring the logos of both ... of the energy drink Gatorade, as winning ...

Cooper Flagg was announced today as the first men's NCAA NIL basketball player to sign with Gatorade alongside a stacked lineup of NCAA NIL athletes on the Gatorade roster including Paige Bueckers ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...