New marketing is also helping soda brands. Dr Pepper’s “Creamy Coconut” limited-time version boosted sales, and its new Canada Dry “Fruit Splash” flavor was its “most significant ...

Coca-Cola and Pepsi bought up flavored water, energy drink and other ... Dr Pepper last year surpassed Pepsi as the second biggest soda brand in America behind Coke. Dr Pepper has invested heavily ...