In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. The post How to ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... stated needs, and purchase behavior to create their consumer groups. Although that approach can be ...

Q: How is AI transforming market segmentation and targeting in the workers’ compensation insurance industry? Devidas: AI is ...