Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It suggests a younger, more fashion-conscious target customer very different to Jaguar's traditional customers who may have grown up lusting over E-Types, XKs, and XJs.

“These four symbols of change are elements that will be universally recognised codes of Jaguar going forward”, said the firm’s brand design director Richard Stevens.

The new bespoke logo, written as JaGUar, has "seamlessly blended upper and lower case characters in visual harmony", the company said [PA Media] Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.

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The new wordmark is a mix of upper- and lower-case letters.

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.