It's harder these days for animated films to find an audience without a recognizable brand. But with both critic and moviegoer acclaim on its side, Universal/DreamWorks' "The Wild Robot" has the tools it needs to turn a modest $35 million domestic opening weekend into a long theatrical run that could last through the end of the year.

It’s not the massive haul ($62 million) that Inside Out 2 made in its debut, but The Wild Robot deserves a little credit after a summer where most of the biggest hits were so-called “established IP.” ( Per Box Office Mojo,

DreamWorks' The Wild Robot has taken the domestic box office crown from Beetlejuice Beetlejuice to close out the month of September.