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Nielsen, Paramount
Paramount, Nielsen Without TV Ratings Contract in Dispute Over Costs
Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount's TV Ratings Partnership With Nielsen Expires Over Costs Dispute
The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS. Paramount didn't immediately respond to a request for comment from TheWrap.
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made with Nielsen data for Paramount inventory, including CBS, Nickelodeon and Paramount+,
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
Paramount Global (NASDAQ:PARA) to Leave Nielsen Ratings System
Unless something fairly major happens in the next few hours, entertainment giant Paramount Global (PARA) will be ditching the Nielsen ratings system. That is causing a seismic shift in the entertainment industry,
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk.
adexchanger
5h
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
3d
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
MrWeb
1d
Paramount Has 'No Deal on Nielsen Ratings from Tomorrow'
Media group
Paramount
Global has indicated to staff that it may fail to reach a TV ratings agreement with
Nielsen
, ...
3d
on MSN
Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of ...
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