On Tuesday, UWA’s IMC program hosted its 10th annual IMC3 competition to highlight those who are passionate about their ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

IMC requires ICP; that is, Integrated Marketing Communications requires Integrated Communications Partners/Agencies. It is NOT only about integrating multiple marketing and media platforms into your ...

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...