Laurence Green: why Pat Fallon is my ad hero
WEBFeb 22, 2017 · At risk of revealing my own hand, since we see in our heroes the qualities we most aspire to ourselves, I learned one over-arching lesson from Pat: that we should all take the advertising business seriously, but ourselves less so. Laurence Green is a co-founder of independent London agency 101. The co-founder of …
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Nike’s ‘footballverse’ goes back to the future with all-star team
WEBNov 17, 2022 · Nike’s ‘footballverse’ goes back to the future with all-star team. Whatever the politics of the World Cup, it’s always going to bring out the best in Nike and Wieden+Kennedy. This new “Footballverse” ad manipulates time and space to bring together a bunch of famous footballers, including Ronaldo, Mbappé, Ronaldinho, De …
Cadbury’s ‘Worldwide Hide’ takes the easter egg hunt global
WEBMar 21, 2022 · 264 1 minute read. VCCP’s easter campaign for Cadbury lets you hide a three foot virtual egg anywhere in the world and then create a personalised clue to help someone find it. You can then choose to have eggs delivered in real life, thanks to an Amazon tie-up. There’s also a partnership with Manchester United, …
New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Amazon’s global Christmas message: ‘The show must go on’ by …
WEBNov 2, 2020 · A clever Christmas message from Amazon and Lucky Generals, using a determined young ballerina as an example of the kind of spirit we will all need if we are to get through Christmas 2020. Easy enough for Amazon in the current climate -- the company has plenty to celebrate in 2020, unlike most other retailers.
Adam&eveDDB joins Amazon agency line-up - More About …
WEBSep 19, 2023 · Adam&eveDDB joins Amazon agency line-up. Thank goodness for Amazon, think many creative agencies, as what’s now reckoned to be the world’s biggest advertiser sprinkles briefs for proper ads around some of the better practitioners. Now it’s added adam&eveDDB to an international roster that already …
WPP’s creative agencies lag Publicis Groupe in billings stakes – …
WEBApr 4, 2023 · The third largest group in 2022 was VCCP-owner Chime, which delivered a combined billings of £536m, up 35% year on year. VCCP overtook Adam & Eve/DDB to become the largest creative agency by billings in 2022. WPP’s agencies, which include Ogilvy, VMLY&R and Wunderman Thompson, delivered combined billings of …
Uncommon launches a customer experience practice, led by ex …
WEBAug 9, 2021 · Uncommon Creative Studio has shown that it’s more like a regular agency than it would have us believe, and is launching a customer experience division. Called the Practice, it is headed up by Jonathan Goodman, who joined Uncommon as a director last October and was previously a CEO of Lida, where he worked, both in
Now brings human touch to Petplan - More About Advertising
WEBFeb 6, 2024 · Now brings human touch to Petplan. Staff February 6, 2024. 1,851 1 minute read. Pet insurance is big business these days (an increasingly expensive one pet owners will tell you) and Petplan, owned by insurance giant Allianz, is a big player. For many, pets seem more important than people and indie agency Now riffs on this in a big new ...