Paramount, Nielsen Without TV Ratings Contract in Dispute Over …
WEB7 hours ago · Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount Close to Dropping Nielsen TV Ratings in Contract
WEB4 days ago · Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEB5 days ago · The two parties' current agreement is set to expire on Monday The post Paramount Considers Dropping Nielsen TV Ratings Partnership appeared first on TheWrap.
Paramount’s TV Ratings Partnership With Nielsen Expires Over …
WEB6 hours ago · The split comes just hours before the 2024 Vice Presidential debate on CBS The post Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute appeared first on TheWrap.
Paramount Close To Dropping Nielsen TV Ratings In Contract …
WEB5 days ago · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two people familiar with the matter.
Paramount may drop Nielsen—what it means for advertisers
WEB1 day ago · Paramount and Nielsen are in a standoff ahead of a Sept. 30 contract expiration.
Paramount Prepares To Part Ways With Nielsen For Audience …
WEB4 days ago · Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience measurement as digital platforms challenge traditional metrics.
Nielsen, TV Networks Clash Over Data Upgrade That Might Favor …
WEB3 days ago · Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon. Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam ...
Paramount may drop Nielsen ratings in October, report says - MSN
WEB3 days ago · This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk. To submit a news tip, comment or request for correction, please click or tap here.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So …
WEB7 hours ago · Paramount is the latest entertainment studio headed for a showdown with Nielsen. Variety first reported last week that the routine business of Paramount re-upping Nielsen ratings was potentially going sideways. The current deal expires … today. So if you didn’t wake up to an update on the matter, then Paramount has …
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